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Harley Davidson Pan American

Retail
Harley Davidson Pan American

Reilly Design created concepts for a pop-up shop for the release of the brand new Pan American motorcycle. The goal was to create a shop-in-shop that could be used in store, in non-retail locations, and at non-dealership locations for events. The design was to appeal to a non-typical Harley Davidson audience looking for a ride able to take them off-road and into the wilderness for adventure as well as the open road. The architecture is reminscent of outdoor structures found off the beathen path and mountain architecture.